DIGITAL MAEKETING TRAINING IN KOCHI
D igital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. TYPE OF DIGITAL MARKETING Search Engine Optimization (SEO) Pay-per-Click (PPC) Social Media Marketing Content Marketing Email Marketing Mobile Marketing Marketing Analytics Affiliate Marketing HISTORY OF DIGITAL MARKETING A generation ago, consumers were at the mercy of advertisers who spoon-fed them marketing messages across a few media channels: print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In the 1950s, advertising was primarily a one-way conversation with a captive audience. TV advertising grew and matured into a viable marketing medium. Experts were the style makers. With the explosion of digital media, people began to engage with each other – and the comp...